Man-Eaters of Madison Avenue

Being a modern girl is liberating. We aren't restricted like the citizens of the last millennium, back when single people actually had to have feelings and be in a "relationship" to get some action. If you wanna be a hip brand today, here's your ticket: Girls like it hot, fast, and irrelevant. At least, that's the word in the advertising scene where brands such as Reebok, Sketchers, and Armani Exchange show girls hungrily taking down men in their print campaigns. Flip through an Ellegirl magazine, and you'll find one man-eating female after another. Somehow, someone convinced advertisers that girls want to be represented as cold, aggressive players.

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