3D Realms' Scott Miller on the Original IP

The CEO discusses why the earlier version makes a better bet for video games than licensed content does

Electronic Arts had its "The Godfather" game; come year-end, THQ will have its own "family"-friendly game, "The Sopranos." When trying to develop blockbusters, risk-averse video game publishers still love those licenses. But the price of triple-A movie and TV licenses is rising, video game sales are dipping, and there are now game industry execs who believe it's time to get creative. Like EA's president of worldwide studios, Paul Lee, who wants to develop at least one new franchise each year, boosting the company's games based on original IP to over 50% from the current 30%.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.