Countdown to Product Launch (Part II)

A realistic business model is the second step to successful launch. But many people are stumped on what that really means

You don't need an MBA to start a business, but you do need to get a few things right if you want to succeed. Whether you're opening a restaurant, starting a tech venture, or producing a Hollywood film, the fundamentals are the same. You need a product that meets market needs, a business model that works, a management team that can execute with precision, and lots of luck.

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