Bullish for Bears -- Toy Ones, That Is

Build-A-Bear Workshop (BBW), a retail chain that lets children construct and customize plush toys, has a puffed-up stock. It reached a 52-week high of $32.90 at the end of April, after climbing 69.5% since September. The rise has come as the company looks to expand overseas and install its "interactive" shopping experience to "wherever families go to have fun," according to the outfit's founder and chief executive bear (really) Maxine Clark.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.