Waterstone's Parts Ways with Amazon

With Internet book retailing on the rise, redirecting customers to another company's Web site no longer makes sense for the British chain

Bookseller Waterstone's has won approval from observers for ending its arrangement with ecommerce giant Amazon.The HMV-owned book chain has used Amazon as its online channel since 2001, which meant it was effectively redirecting potential customers to Amazon. It has now decided to go its own way after the online share of the bookselling market exceeded its expectations.

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