Google's Desktop Offensive

The Internet giant is fighting Microsoft's advances into search with a host of tools that move it deeper into Redmond territory

No doubt about it, rivals are lining up in a bid to knock Google (GOOG) from its perch atop of the Internet-search heap. Chief among them is Microsoft (MSFT), which this month plans to take public its first search-advertising network, a tool it hopes will help it generate more revenue from the booming Net-advertising market. It's just one of many recent moves by Microsoft, the world's No. 1 software maker, onto Google's turf.

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