Advertising: Less is Much More
"The best way to be boring is to leave nothing out."-- VoltaireThis morning I heard a radio commercial from a national health insurance company. I tuned in long enough to catch an announcer drone on about features and benefits, co-payments and deductibles. Then I tuned out. I'm sure it was very interesting to the marketing people at the insurance company, just not to me -- or any of the thousands of other listeners the business was trying to reach.
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