Microsoft: Let's Make More Deals

With its increased emphasis on video content, the software giant is slowly refashioning itself as a media powerhouse

During the last few weeks, Microsoft (MSFT) has made several acquisitions to feed the ever-growing demand for content on MSN, its huge online network. On May 4, it announced the purchase of Massive Inc., a privately held New York company that places ads in online games, for an undisclosed amount. Last month, the company acquired British game developer Lionhead Studios, which will develop content for Microsoft's Xbox 360 game console.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.