Are You Sick of The Notion of "Experience? What Comes Next? Try The Notion of "Identity."
I know this brilliant socio-linguist who's a professor at Columbia University and she had this incredibly paradigm-shifting insight yesterday. She said "you're always talking about experience, the consumer experience, as if experience was something you can simply build and give to someone. It's such a passive way of looking at things. And it's totally wrong."
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