XBOX 360: The Inside Story

In the first part of Next Gen's serialization of Dean Takahashi's new book, he offers a detailed view of the planning behind the launch

How did Microsoft create its launch strategy for Xbox 360? Who made the big decisions, and how did Sony's plans shape Robbie Bach's thinking? In the first part of our serialization of the new book by Dean Takahashi, Next Generation offers a detailed view of the planning behind the launch.

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