What journalists don't know about Google

Stephen Baker

John Battelle sets up Google Adwords. He finds it a snap and learns a lot, and he wonders how many of the analysts covering GOOG have experienced this side of the company experience. I imagine most journalists are also in the dark. That's one whole part of the blogging experience that we're not getting on this site. The ads get sold, they pop up, they (presumably) make money for the company. We learn nothing about it. We also learn nothing about design and get very little information on analytics.

In a lot of ways, we're experiencing only one side of blogging. I tried for a weekend to remedy this last year when I set up another blog. I posted on it, and then I thought, "Why not put this on Blogspotting?" End of experiment.

Before it's here, it's on the Bloomberg Terminal.