Will SanDisk Sour Apple's Tune?

Competing against the iPod has been known to cause corporate injury. Take Creative Technology, the Singapore-based consumer-electronics company, for example. Creative (CREAF) for two years has tried to position its products against Apple Computer's megahit music player but has had a tough time of it, reporting a loss for fiscal 2005 and numbers in the red for the second quarter of this year. Rio, the brand name that effectively launched the MP3 player category in the late '90s, exited the business last year.

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