IBM, Whirlpool, OXO, Pentagram and the Brooklyn Bowery--An Inside Look At How Design and Innovation Really work.

Bruce Nussbaum

The hottest business and design conference in New York this week is the one that has IBM's Lee Green, Whirlpool's Chuck Jones, Pentagram's Paula Scher, COPCO/OXO's Sam Farber, Milton Glaser himself (folks, these are legends in the innovation and design game) and more dazzling personages talking about the real work at @issue's conference on Business & Design on May 11.

These senior corporate design leaders are going to discuss the process--what they have to do to inside their organizations or inside other organizations to generate design solutions that give terrific cX, bolster brands and sell stuff. There is lots of time for networking and gabbing, lunch, breaks, etc. It's at Rockefeller University on York Avenue and 66th street and starts at 8:30 AM. I'll be moderating.

If you haven't started reading @issue, you should. The best corporate and startup case studies of companies using design to gain competitive edge are in this magazine--which itself is wonderfully designed.

Peter Lawrence has been telling B-Schools to incorporate design thinking in their curriculae for over a decade. With some progress these days. Hey Harvard, listen to this guy!

Before it's here, it's on the Bloomberg Terminal.