Jumping the Shark: MySpace and GE's Elli

I am all in favor of trying out new media, believe me. But when I saw that Elli the Elephant has a Myspace profile as part of GE's One-Second Theater advertising campaign, it just made no sense to me.
Heather Green

I am all in favor of trying out new media, believe me. But when I saw that Elli the Elephant has a Myspace profile as part of GE's One-Second Theater advertising campaign, it just made no sense to me.

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