HP's Wow Factor

Hewlett-Packard is unveiling a bold, provocative marketing campaign. But can it back up the new message with equally spiffy products?

All the buzz in tech advertising circles in recent days has focused on Apple Computer's (AAPL) new "I'm a Mac" TV spots that began airing May 1. The ads feature a casually hip actor personifying the Mac who talks up his advantages over a lovably nerdy loser who represents the Windows PC. But probably no one has been as focused on the commercials as Apple's former marketing chief Satjiv Chahil and advertising honcho David Roman.

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