General Motors Gently Reminds Editors About The Size Of Their Ad BudgetJon Fine
“It’s clear to us that our ads are less effective in a negative-editorial environment. It is as simple as that.”
—Betsy Lazar, General Motors’ executive director of advertising and media operations, quoted in the Wall Street Journal, May 3 [sorry; firewalled].
(Guess GM won’t be trying anything like this in the near future, then!)