China's Online Ad Boom

The growth of the Net, especially among kids, is powering an overnight shift in spending

When Motorola Inc. (MOT) launched a new line of youth-oriented mobile phones in China last year, it didn't bother advertising on TV or in newspapers and magazines. Instead, it hired a pair of college students from the southern city of Guangzhou who had become an Internet sensation with their homemade videos of themselves lip-synching Western pop songs. Dubbing the duo the ``Back Dorm Boyz,'' the phonemaker built an online marketing campaign in which the two lip-synched As Long as You Love Me by the Backstreet Boys.

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