Will Apple's new ad attract the wrong kind of attention?

Peter Burrows

Despite what many Mac fans believe, there's nothing inherently virus-proof about the Mac. Rather, a main reason for the near absense of malware on the Mac has been that hackers simply haven't focused as much on the plaform as they have on Windows. As such, Apple has historically resisted the temptation to play its security card too aggressively in its marketing activities.

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