Micro TV And Horses
Equitrekking, a company that produces TV series about--ok, you guessed it--horses, has launched its own video channel online using Brightcove's technology. If ever there was ever a niche, this has to be one: People who like horses and who like going on vacation in exotic places to ride horses. The definition of Micro Net TV.
And why not? The company already films loads and loads of video and then edits that down into half-hour shows for TV. How better to use that leftover film than putting it online and maybe even syndicate it to other sites....
Of course with so many companies creating microniches, who is going to help us make sense of them, and know what's new?