Google's unpopular new Chinese name

Bruce Einhorn

For Google, nothing comes easy in China. The company had to fight in court against Microsoft just to hire the head of its China operation, former Microsoft executive Kai-Fu Lee. Google’s announcement that it would locate the servers for its Chinese-language search engine inside China – and censor itself to abide by Beijing’s rules – brought the company heaps of criticism in the U.S. And when Google then announced that it would post a notice alerting its Chinese users that it had indeed censored the results of their searches, the Chinese government was unamused and started making noises suggesting that Google was operating illegally in China.

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