Small Publishers Book Big Rewards

Nonmainstream presses generated $14 billion in 2005 -- more than half of all book sales -- by targeting niche readers

In January the English translation of Elias Khoury's 11th novel, Gate of the Sun, was released by the three-year-old, nonprofit Brooklyn (N.Y.)-based, Archipelago Books. The buzz started immediately and The New York Times and Publisher's Weekly bestowed rave reviews on the tale, a contemporary homage to the Middle-Eastern epic 1001 Nights, reset in a Palestinian refugee camp in Lebanon.

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