Napster: New Tune, Same Chorus?

The digital-music outfit is hoping to engender buzz and pump up sales with its new offerings. But the skeptics are legion

If Napster (NAPS) ever figures out a way to turn a profit, Chris Gorog, CEO of the digital-music site, is going to have one heckuva big last laugh. Ever since he began his quest to create a digital-music powerhouse around the brand made famous in the late 1990s for online piracy, the skepticism has been unceasing. "No one I know believes they're going to survive," says one digital-music executive.

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