Korea's Buyer Bonus: Getting to Know You
In April, Song Mi Sook bought a book, saw a movie, downloaded a new ringtone for her cell phone, and purchased music for her Internet homepage -- all without having to spend any of her own money. How is that? The 28-year-old Korean civil servant used bonus points, called OKCashbag, that she had accumulated while shopping and dining in the past several months. "I like it not just because I can save money," she says. "It's also a very convenient way to pay when you buy stuff online."
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