Folgers Manhole Ads Clever, But...Oooooh ooooh, that smell.
There's a great line from "Barbarians At The Gate," the story of the takeover of RJR Nabisco. CEO Ross Johnson is presented with RJR's latest creation, the smokeless cigarette. He says it "tastes like shit." And then as he's trying to figure out what the smell is like, the scientist helps him out by suggesting, "a fart." Johnson winces, "Tastes like shit and smells like a fart. Put that on a &^%$# billboard, huh?"
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