Nintendo's Wii: What's in a name?

You've heard the old saw about Chevrolet's marketing faux pas in Latin America. The story goes that the Chevy Nova didn't sell well in Spanish-speaking countries because the car's name was too similar to
Kenji Hall

You've heard the old saw about Chevrolet's marketing faux pas in Latin America. The story goes that the Chevy Nova didn't sell well in Spanish-speaking countries because the car's name was too similar to "no va," which means "no go." I wonder if the same will be said about Nintendo.

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