Ghosn tells it how it is
After attacking “cookie cutter” designs at the New York auto show earlier this month, Nissan chief Carlos Ghosn took another swipe at the commoditization of the auto industry in Tokyo this week. Speaking after the Japanese automaker posted yet more record results, Ghosn expanded on his concerns about the way designs are going. “We as an industry are behaving in a way as if only volume or market share counts. All the pleasure of owning a car becomes secondary. That’s why the creation of value in the industry in general went down,” Ghosn told me at Nissan’s HQ on Wednesday. “When you were a kid or I were kid you could recognize the brand from the looking at the design, but it is impossible now.”
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