Keeping Your Business on the Creative Edge

Fostering creativity isn’t as difficult as you think, but like anything, you still have to work at it if you really want to excel. Here are some suggestions for getting creative now:

1. Read magazines and trade journals outside your area of expertise. Try to import one thing you learned into the way you view your job.

2. Invite someone you never included before to a meeting where you are solving a problem or searching for a new opportunity. Try a supplier or a friend who works in a different field. 3. Start an Ideas Club. When you or a co-worker attends conferences or trade shows, bring back one idea to discuss and implement in your business.

4. Get a room with a view. Redesign your work environment to stimulate your thinking. This doesn’t have to cost a bundle in remodeling or redecorating costs. Instead, introduce natural elements, add color, and hang inspirational quotes in your work space. A creative environment boosts creative thinking.

Lisa Gundry, Ph.D. Professor of Management and Director, Leo V. Ryan Center for Creativity & Innovation DePaul University