China Needs Design That Sells

As the country changes from a manufacturer to a consumer nation, companies must learn how to market to a diverse public

China, as we all know, is shifting from the "factory of the world" to a major "market of the world." As a result, almost every consumer-oriented company has a China strategy -- and should also have a China design strategy. The increase in purchasing power will cause a major change in the way design is done in, and for, China. This will hold true not only for Chinese companies but also for any business wanting to sell to consumers in the Middle Kingdom.

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