Think Big

Want to hook customers? Remember that good design isn't simply about the product -- it's about the entire business environment

With the increasing focus on delivering good customer experiences in the marketplace, classic distinctions between design and business are disappearing. Look at some of the best operators today, and the distinction is almost nonexistent. Take TiVo: The company understands that a subscription-based business model depends on a well-designed customer experience that goes far beyond the box.

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