Gloria Barczak's Book Recommendations:
Dark Star Safari: Overland from Cairo to Cape Town by Paul Theroux
A travel book of Theroux's adventures as he travels from the top of Africa to the bottom. The book argues that all the aid developing countries provide to Africa may be doing more harm than good.
In the Heart of the Sea by Nathaniel Philbrick
The true story of the whaleship Essex, which inspired Moby Dick. A story of courage and survival.
Gloria Barczak Northeastern University
I love English murder mysteries and these are two of the best writers in this genre.
Winning at New Products by Robert G. Cooper
A great how-to-guide for managers interested in improving their new product development processes.
Innovator's Solution by Clayton M. Christensen and Michael E. Raynor
I particularly like the chapter on "What Products Will Customers Want to Buy," which discusses the notion of customers "'hiring' products/services to help them accomplish specific jobs."
Biographical Info: Gloria Barczak served as assistant professor at Georgia State University before joining the CBA faculty in January 1990. She holds a BA from the College of Mt. St. Vincent, an MBA from State University of New York at Albany, and a PhD from Syracuse University. Her research interests include new product development, new product strategy, and managing the innovation process. Barczak is a member of the American Marketing Assn., Product Development & Management Assn., and the Institute of Electrical & Electronics Engineers. Her research has been published in a number of journals, including IEEE Transactions on Engineering Management, Journal of Product Innovation Management, Industrial Marketing Management, and Organizational Dynamics.
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