Martha's Got a Brand New Mag

Martha Stewart's new magazine for the younger crowd, dubbed Blueprint, comes off as slightly cheeky without being hip. It's the antithesis of design-drenched magazines like Wallpaper. You won't catch the folks on these pages looking jaded, sexually ambivalent, or emaciated in high-fashion gear. Its closest rival is ReadyMade, the funky bimonthly magazine that has turned how-to into high art. Martha's new offering has the same eclectic feel, minus the interviews with cool filmmakers and the overt love of kitsch.

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