Tying Down Viewers' Eyeballs

Technology that prevents viewers from skipping ads may be only the tip of the iceberg when it comes to ways of making you sit through commercials

Royal Philips Electronics is working on a host of ways to change the way viewers watch digital entertainment. To that end, it has peppered the U.S. Patent & Trademark Office with applications for patents on devices that do everything from monitor a consumer's media usage to distribute video clips to multiple devices.

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