RSS And Podcasting Turns Castrol Motor Oil Into a Media Co.

How Castrol Motor Oil used podcasting and RSS to transform itself from an advertiser into a media company.
Heather Green

I was chatting with FeedbBurner and they explained how Castrol Motor Oil used podcasting and RSS to transform itself from an advertiser into a media company. It's a pretty neat little trick that I think other traditional companies can learn from.....

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