RSS And Podcasting Turns Castrol Motor Oil Into a Media Co.

How Castrol Motor Oil used podcasting and RSS to transform itself from an advertiser into a media company.
Heather Green

I was chatting with FeedbBurner and they explained how Castrol Motor Oil used podcasting and RSS to transform itself from an advertiser into a media company. It's a pretty neat little trick that I think other traditional companies can learn from.....

Castro Motor Oil decided to do its own podcast about racing, cars and oh yes....motor oil. The question was, how could they get the word out that they were doing this podcast? That's where they turned to FeedBurner and its RSS network. They put ads about their podcasts in the feeds that FeedBurner manages. The whole idea was to put them into a conversation they might not have been in before.

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