Lose Customers the Easy Way

Want to keep ahead of the competition? Read this story, then do the opposite at every juncture

Never forget, your best customer is also your competitors' best prospective customer. Sometimes it's helpful to scare yourself imagining the unthinkable -- blowing it and losing out to the competition -- to keep you on track and push you to find new ways to keep your best customer happy. If you haven't already seen the movie How to Lose a Guy in 10 Days, imagine the plot. Yep, it's pretty much what you thought. Now compress 10 days into one workday and drop yourself into the following mental exercise:

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