My Second Life

Rob Hof

I ran across the online virtual world Second Life at least a year and a half ago, when I heard that Omidyar Network, eBay founder Pierre Omidyar and his wife Pam's investing group, had put money into it. I had never been a gamer, recognizing a potential addiction from miles away and not having time to indulge it. But Second Life was harder for me to ignore because, unlike more traditional online games such as EverQuest and World of Warcraft, it was so open-ended: The people in it create nearly everything in this virtual world, something that played nicely into The Power of Us cover story BusinessWeek ran last year.

My Second Life

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