Can Starbucks Blend into France?
It's springtime in Paris. Like the cherry trees lining its boulevards, the city's cafés are in full bloom. Peppered among them, though, is an incongruous sight: 23 Starbucks outlets, the beginnings of what Starbucks hopes will one day be a massive invasion. At first glance, Starbucks (SBUX) appears to be catching on. On a sunny Saturday afternoon in April, people are lining up out the doors of one of the Seattle-based coffee chain's stores in the trendy fourth arrondissement. The scene is the same across town in the tourist-packed sixth arrondissement.
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