The On-Demand Software Scrum

Oracle, Microsoft, and SAP are battling each otherand smaller playersto gain a bigger slice of a fast-growing pie

In 1999, the idea of renting software over the Internet was dismissed by many in techdom as little more than a marketing ploy cooked up by Salesforce.com Chief Executive Marc Benioff. At the time, the outspoken exec was operating in the shadow of software giants Oracle and Microsoft and fighting to get his nascent company some attention.

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