Another New Campaign for Saturn

Next month, GM's Saturn division kicks off a new ad campaign. The slogan,

Next month, GM’s Saturn division kicks off a new ad campaign. The slogan, “Like always, like never before” will replace “People First.” Saturn didn’t show the new ads at the New York auto show press preview when they were showing off the Saturn Aura and Outlook. Saturn eneral manager Jill Lajdziak says she felt the need to refresh advertising with all the new product coming online.

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