"Drivers Wanted" Dead. But Jetta Drivers Aren't.
You can pretty much take this to the bank. Though VW executives have been hedging, Volkswagen's ten year-old "Drivers wanted" tagline is dead. The new GTI work from new ad agency Crispin Porter +Bogusky, Miami didn't carry it. And neither does the new Jetta ad campaign. And when pressed at last week's New York Auto show, insiders said there's no intention of using the line in any ads this year.
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