Rev Me Up

I asked Starr the difference between Revver's business model and that of YouTube, the video-upload site that is the buzz flavor du jour.
Tim Mullaney

Sat down with Steve Starr, the CEO of Hollywood-based Revver, this afternoon. They just raised $8.7 million from a VC group led by Bessemer Venture Partners on Monday to pay for the second phase of creating a business model for all that amateur video flying all over the Net. God knows someone has to.

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