Video Ad Auctions: Just A Matter of Time

Clearly, Rocketboom was ahead of the pack when it auctioned its video ads on eBay earlier this spring. Now Time Warner is talking about doing ad auctions for video on demand.
Heather Green

Clearly, Rocketboom was ahead of the pack when it auctioned its video ads on eBay earlier this spring. Now Time Warner is talking about doing ad auctions for video on demand. (Though it's more a la Google AdSense.)

It's interesting that the video folks are getting ahead of the other traditional media companies in adopting auctions online. I wonder why? It might be that video ads are sooo hot, they're willing to experiment with them. Or they feel like they have less to lose? (via Battelle)

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