Nissan Gears Up for U.S. Race

The auto maker has had a rough year, but CEO Ghosn is poised to turn things around with new models, improved reliability, and a first hybrid

This has not been a stellar year for Nissan (NSANY). At a time when most Asian auto makers have been staging a market-share grab at the expense of General Motors (GM), Ford (F), and DaimlerChrysler (DCX) in the U.S., Nissan has been losing ground. Starved for new models, Nissan's U.S. sales have dipped by 0.6% to 263,227 in the first quarter of 2006, while Toyota (TM) and Honda (HM) have posted 7.4% and 8.3% respective gains.

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