Meet the Whirlwind of Whirlpool

Over a decade ago, Chuck Jones was hired to take over design and development at the appliance giant. Big changes followed

Whirlpool's acquisition of rival appliance maker Maytag, completed in late March, offers a good opportunity to see how far the appliance giant has come. In 1995, my recruiting firm was hired by Whirlpool (WHR) to fill a position that combined usability and advanced product concept. We called Chuck Jones, then a group manager at Xerox (XRX) responsible for both strategy and product development.

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