Learning to be Like Apple, Nike, Starbucks, Nokia, P&G and Other Creative Companies at Stanford.

Bruce Nussbaum

Design schools such as the Hasso Plattner Institute of Design at Stanford are increasingly the place for CEOs and top managers to send execs to learn how to be innovative and creative. Check out this new course at Stanford given by Diego Rodriquez, one of the columnists on the Innovation & Design site.

Let me quote from the course description:
"Project teams will be composed of master’s students from diverse disciplines including engineering, design, business, the behavioral sciences, and education.

Learning how to become a better design thinker will be a major focus of this course. Students will apply the “build to think” philosophy of the d.school and create prototypes of everything from viral marketing campaigns to entire businesses."

In an Age of Innovation, where a great Talent Shift is under way, this is what companies need their managers and employees to do.

Before it's here, it's on the Bloomberg Terminal.