Martha and Macy's: A Mutual AttractionPallavi Gogoi
Martha and Macy's -- it's a deal that goes down as sweetly as those other M&Ms. The Apr. 6 announcement that Martha Stewart-branded designs would be sold at Macy's stores cheered investors, and for good reason. Macy's is growing its brand like never before, while Martha's other branding outlet, the more downscale Kmart, is withering.
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