Boot Camp -- What's in a name?By
Our Tech Channel editor Tom Giles got me thinking about the name Apple chose for the beta of its new software to let users load Windows on their Intel-based Macs. There's the obvious reference to booting up. That I get. But the name seems more than a little passive aggressive, no? After all, most people's perception of an actual boot camp is of a miserable, mentally and physically taxing form of forced training that is imposed on people before they go into an even more mentally and physically taxing experience: war. It may be good for you, but it's not something you do for kicks. (It makes me think of one of the worst names ever for a tech product: Microsoft's "Hailstorm" web-services technology, from a few years back. Here's Scott McNealy's quip on that one, along with some others.).
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