Audi: Looking For Traction In The U.S.

The carmaker is counting on new models to replicate its success at home

The buzz around Audi's new TT was growing even before the sports car was set to have its glitzy unveiling beneath Berlin's Brandenburg Gate on Apr. 6. Across the Atlantic, Tracie Dean, general manager of Jim Ellis Audi of Atlanta, says customers have been showing up for weeks to put cash down for both the TT, priced around $35,000, and the $50,000 Q7 SUV. "People are just dying to get them," she says.

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