Why Xbox 360 Isn't Playing Well in Japan

Microsoft's next-generation console has been a flop in a key market for video games. Can it make a comeback before Sony's competition arrives?

To get an idea of what's ailing the Xbox 360 in Japan, look around the Internet and check out the video game blogs. There, you'll find a litany of complaints directed against Microsoft's (MSFT) next-generation game console. The Xbox-bashing ranges from the machine's perceived uninspiring design to the overall scarcity of enticing must-have game titles to date. It's hardly the sort of word-of-mouth buzz the software titan would have hoped for some four months after releasing its new, souped-up game machine amid great fanfare in Japan.

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