Reality Check for Podcasting

Forrester research provides a reality check for podcasting: Though around a quarter of people express interest in a recent survey, only 1% actually listen to them regularly.
Heather Green

Charlene Li outlines some research Forrester did on the market for podcasting that's a reality check. Though around a quarter of the 5,000 people recently surveyed by Forrester expressed interest in podcasts, only 1% actually listen to them regularly.

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