Should BW Online match Epicurious.com?

Stephen Baker

All the talk I've been hearing about online strategies at mainstream pubs involves extending the franchise. And yet I read in today's New York Times about the brilliance of Conde Nast in creating brands independent of their paper-and-ink legacy. Epicurious.com is the shining example. It has prominent links to Bon Appetit and Gourmet, but flies under its own banner and URL. So should BusinessWeek be positioning its online channels, from auto to innovation, as stand-alones? I was going to ask the same question about this blog. But doesn't the value of this blog come, in part, from our perspective from inside BW? (even if one of us is currently lacking that perspective)

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